Baby Got Backstory is the ultimate insider’s guide to business storytelling, brand storytelling, messaging, and communications for entrepreneurs, visionary leaders, and progressive businesses of all sizes. We ask inspiring creators, entrepreneurs, and storytellers to share their backstory by answering the questions: “Who am I? How did I get here? And Where am I going? Listeners will not only hear the story behind the story of our guests but understand how their own story and backstory have shaped who they have become.
Your host, Marc Gutman, is a story nerd. He’s served as Story Editor for Oliver Stone’s Illusion Entertainment, and written stories and screenplays for Oliver Stone, Warner Bros., and 20th Century Fox.
In addition to his time in Hollywood, Marc scratched the entrepreneurial itch by founding a multimillion-dollar tech company in Boulder, Colorado.
Today, Marc focuses his energy on Wildstory. A strategic brand story and marketing strategy agency that helps businesses use the power of story to attract more clients, drive revenue, and build connections with rabidly loyal fans (like the kind that will tattoo your company name on their body!)
All content for Baby Got Backstory is the property of Marc Gutman and is served directly from their servers
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Baby Got Backstory is the ultimate insider’s guide to business storytelling, brand storytelling, messaging, and communications for entrepreneurs, visionary leaders, and progressive businesses of all sizes. We ask inspiring creators, entrepreneurs, and storytellers to share their backstory by answering the questions: “Who am I? How did I get here? And Where am I going? Listeners will not only hear the story behind the story of our guests but understand how their own story and backstory have shaped who they have become.
Your host, Marc Gutman, is a story nerd. He’s served as Story Editor for Oliver Stone’s Illusion Entertainment, and written stories and screenplays for Oliver Stone, Warner Bros., and 20th Century Fox.
In addition to his time in Hollywood, Marc scratched the entrepreneurial itch by founding a multimillion-dollar tech company in Boulder, Colorado.
Today, Marc focuses his energy on Wildstory. A strategic brand story and marketing strategy agency that helps businesses use the power of story to attract more clients, drive revenue, and build connections with rabidly loyal fans (like the kind that will tattoo your company name on their body!)
BGBS 059: Chris Kirby | Ithaca Hummus | It's Simple.
Baby Got Backstory
43 minutes 28 seconds
4 years ago
BGBS 059: Chris Kirby | Ithaca Hummus | It's Simple.
BGBS 059: Chris Kirby | Ithaca Hummus | It’s Simple.Ithaca Hummus. America’s fastest-growing hummus brand founded by Chris Kirby: CEO, trained professional chef, and mustache aficionado. Chris’s career identity began in the restaurant world before he gained the courage to declare that he had a different path to follow, and returned to school. It was a tough decision to make, but this pivot lead to Chris stumbling upon a certain, special chickpea dish that needed his help. Did Chris Kirby find hummus or did hummus find him? We may never find out. From here we learn about the birth of Ithaca Hummus, which shot from a farmer’s market stand to 7500 stores nationwide today using a small, yet big-hearted team of 8. We can’t wait for you to hear all about Chris’s journey to get here. Fair warning: After all that mouth-watering hummus talk, you may find yourself checking out ithacahummus.com/where-to-buy for your nearest retailer selling this delicious dish. We speak from personal experience.Quotes[17:27] It’s almost like admitting failure, you know? Kind of like, “Oh, I thought one thing, and now, I don’t think that anymore.” And it’s not failure—it just feels like it in the moment.[25:32] It seems so simple on its face, and it really is at the end of the day. But you know, sometimes those simple ideas are the ones that really have the most impact.[29:43] I can’t remember a moment where I had any hesitation that I was going to throw myself full-fledged at this. I think in the beginning like what was so just fueling me was having something of my own for the first time and just being able to experience these little success points along the way.[39:46] Our mission is to introduce America to its new favorite brand of hummus and we’ve got some proof points that we’re actually, really doing that. And I think that’s what gets us all excited on the team at Ithaca hummus is thinking about the success that we’ve been able to demonstrate on a mid-size scale, not full blown quite yet and dreaming about like, “Well, what happens when our distribution is four times the size that it is now?”ResourcesLinkedIn: Chris KirbyWebsite: ithacahummus.comWhere to buy: ithacahummus.com/where-to-buyPodcast TranscriptChris Kirby 0:02We were at the farmers market but also in the morning, I would deliver hummus to natural food stores and coffee shops and things. I just remember going in and seeing that just one had been purchased. And that was so energizing for me to just think that like, wow, like, I put that here yesterday and now someone that I don’t even know like, picked that up and it’s in their refrigerator and they’re eating it right now. Like, wow, what a cool feeling that is and so there was a bunch of stuff like that, you know, that I’ve heard other people call entrepreneurial currency that I just latched on to and really use to energize.Marc Gutman 0:44Podcasting from Boulder, Colorado. This is the baby got backstory Podcast, where we dive into the story behind the story of today’s most inspiring storytellers, creators and entrepreneurs alike big back stories and I cannot lie. I am your host, Marc Gutman, Marc Gutman, and on today’s episode of Baby Got Backstory. We are talking hummus. Yep, that delicious snack inside dish made of chickpeas. And before we get deep into hummus, trust me, you’re gonna love this one. A gentle reminder. If you like and enjoy the show, please take a minute or two to rate and review us over at Apple podcasts or Spotify. Apple and Spotify use these ratings as part of the algorithm that determines ratings on their charts. Better yet, please recommend this show to at least one friend. Maybe while eating hummus. It’s time we bring the world together over the common love of the Baby Got Back story podcast and hummus. Which brings me to today’s guest, Chris Kirby.Chris is a trained professional chef, and the founder and CEO of Ithaca Hummus, which is available in over 7500 stores nationwide. At the recording of this
Baby Got Backstory
Baby Got Backstory is the ultimate insider’s guide to business storytelling, brand storytelling, messaging, and communications for entrepreneurs, visionary leaders, and progressive businesses of all sizes. We ask inspiring creators, entrepreneurs, and storytellers to share their backstory by answering the questions: “Who am I? How did I get here? And Where am I going? Listeners will not only hear the story behind the story of our guests but understand how their own story and backstory have shaped who they have become.
Your host, Marc Gutman, is a story nerd. He’s served as Story Editor for Oliver Stone’s Illusion Entertainment, and written stories and screenplays for Oliver Stone, Warner Bros., and 20th Century Fox.
In addition to his time in Hollywood, Marc scratched the entrepreneurial itch by founding a multimillion-dollar tech company in Boulder, Colorado.
Today, Marc focuses his energy on Wildstory. A strategic brand story and marketing strategy agency that helps businesses use the power of story to attract more clients, drive revenue, and build connections with rabidly loyal fans (like the kind that will tattoo your company name on their body!)
