We're still living in an age where people are measuring volume of data over the engagement they have with their prospects.In this episode we dig into why this mentality still persists, what causes it, and explore a new way of looking at the data that feeds into your CRM. Data is people, and people want to be valued - If you want to increase the connection you build with your prospects, keep your CRM clean AND reduce your CRM costs, but increase your conversions...check it out