Episode 4: Burn the Playbook

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B2BSides

Jason A Miller

5 episodes

2 days ago

The B-side of B2B marketing—less funnel, more instinct. I’m Jason Miller. I’ve built brands, led teams, killed ideas I loved, and fought to keep the weird stuff alive. This podcast is for creative marketers who want more than frameworks and fluff. Each episode: A couple of posts that made me stop scrolling One big idea I can’t stop thinking about Something you definitely shouldn’t post on LinkedIn And a book or music rec, because why not Not a masterclass. Not another AI hype reel. Just the stuff that keeps me (and hopefully you) inspired.

Marketing

Business

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Marketing

Business

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Episode 4: Burn the Playbook

B2BSides

20 minutes 8 seconds

2 months ago

Episode 4: Burn the Playbook

B2Bsides – Episode 4: Burn the Playbook

This one is all about ditching the formulas and fake frameworks. Forget the so-called proven playbooks. What actually works in marketing is curiosity, courage, and doing the work.

Inside:

Why chasing playbooks keeps marketers stuck
Katie Srinivasan on adaptability over age
Adam Singer on why AI will not save broken marketing
Book and music picks to keep your edge sharp
A quick rant on what should not be on LinkedIn

👉 If you are tired of cookie-cutter advice, this episode is for you.