🎙️ B2Bsides, Episode 3: Post the Draft

What do Dua Lipa at Wembley, AI headshots, and a half-finished blog post have in common?

This week, Jason breaks down:

• Why the obsession with polish is killing your best ideas

• How a real moment at a stadium show reminded him what presence actually feels like

• The rise of AI-generated personal brands (and the predictable backlash that’s coming)

• What LinkedIn’s own editorial team says about “good content” — and why we should probably listen

• Plus: a spotlight on Anne-Laure Le Cunff’s “lab notebook” approach, and the case for publishing before you're ready

And in this week’s rant: why sharing your marketing strategy and Q3 budget on LinkedIn might be the worst flex of the year.

If you’ve been sitting on an idea, a rough video, or a half-written post — this one’s for you.
Post the draft.