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B2BSides
Jason A Miller
5 episodes
2 days ago
The B-side of B2B marketing—less funnel, more instinct. I’m Jason Miller. I’ve built brands, led teams, killed ideas I loved, and fought to keep the weird stuff alive. This podcast is for creative marketers who want more than frameworks and fluff. Each episode: A couple of posts that made me stop scrolling One big idea I can’t stop thinking about Something you definitely shouldn’t post on LinkedIn And a book or music rec, because why not Not a masterclass. Not another AI hype reel. Just the stuff that keeps me (and hopefully you) inspired.
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Marketing
Business
RSS
All content for B2BSides is the property of Jason A Miller and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
The B-side of B2B marketing—less funnel, more instinct. I’m Jason Miller. I’ve built brands, led teams, killed ideas I loved, and fought to keep the weird stuff alive. This podcast is for creative marketers who want more than frameworks and fluff. Each episode: A couple of posts that made me stop scrolling One big idea I can’t stop thinking about Something you definitely shouldn’t post on LinkedIn And a book or music rec, because why not Not a masterclass. Not another AI hype reel. Just the stuff that keeps me (and hopefully you) inspired.
Show more...
Marketing
Business
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B2Bsides – Episode 5: Soft Skills Are the Hard Edge
B2BSides
24 minutes 51 seconds
1 month ago
B2Bsides – Episode 5: Soft Skills Are the Hard Edge

This week’s Big Idea is simple: hard skills might get you in the door, but soft skills decide whether anyone follows you once you are in the room. Communication, empathy, adaptability and critical thinking are not extras. They are the skills that scale.

In this episode:

  • What’s in my feed: the most interesting things I’ve seen on LinkedIn, from hiring myths to AI brain fog

  • The Big Idea: invest in soft skills or get left behind

  • Book Pick: Dopamine Nation by Dr. Anna Lembke on how to stop chasing endless dopamine hits and reset your system

  • Music Picks: two new songs you need to hear

  • Something that shouldn’t be on LinkedIn: one absolutely insane post that shows startup culture at its worst

🎧 Metal, marketing and the big ideas shaping work and creativity today.

B2BSides
The B-side of B2B marketing—less funnel, more instinct. I’m Jason Miller. I’ve built brands, led teams, killed ideas I loved, and fought to keep the weird stuff alive. This podcast is for creative marketers who want more than frameworks and fluff. Each episode: A couple of posts that made me stop scrolling One big idea I can’t stop thinking about Something you definitely shouldn’t post on LinkedIn And a book or music rec, because why not Not a masterclass. Not another AI hype reel. Just the stuff that keeps me (and hopefully you) inspired.