The New Marketing Playbook: Creativity, Commerce & Community

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B2Bold Marketing

Stratcora

7 episodes

1 day ago

Welcome to B2Bold, the Podcast for B2B marketers and industry players who think differently and lead boldly. In each episode, host Haley Doel speaks with boundary pushing marketers about what it really takes to grow a brand in today’s world. About host: Haley Doel is the Founder and CMO of Stratcora, a B2B marketing agency helping tech and B2B companies scale through smart, strategic, and data-driven marketing. With 17+ years experience across global vendors, startups and agencies, she brings deep expertise in go-to-market strategy, brand positioning, content, and multi-channel campaigns.

Marketing

Business

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All content for B2Bold Marketing is the property of Stratcora and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

Business

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The New Marketing Playbook: Creativity, Commerce & Community

B2Bold Marketing

38 minutes 39 seconds

2 months ago

The New Marketing Playbook: Creativity, Commerce & Community

In this episode, Shubhranshu Singh, a Forbes Most Influential CMO 2025 listed marketing leader, shares his insights on the evolution of marketing, the importance of cultural relevance, and the balance between creativity and commerce. He discusses his journey through iconic brands, the significance of customer experience, and the need for human-centric marketing strategies. Shubhranshu emphasises the role of authenticity and humility in building lasting brand connections and explores bold ideas for the future of marketing.