Marketing From The Trenches: Inside Startup Marketing Life

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B2Bold Marketing

Stratcora

7 episodes

1 day ago

Welcome to B2Bold, the Podcast for B2B marketers and industry players who think differently and lead boldly. In each episode, host Haley Doel speaks with boundary pushing marketers about what it really takes to grow a brand in today’s world. About host: Haley Doel is the Founder and CMO of Stratcora, a B2B marketing agency helping tech and B2B companies scale through smart, strategic, and data-driven marketing. With 17+ years experience across global vendors, startups and agencies, she brings deep expertise in go-to-market strategy, brand positioning, content, and multi-channel campaigns.

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All content for B2Bold Marketing is the property of Stratcora and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

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Marketing From The Trenches: Inside Startup Marketing Life

B2Bold Marketing

13 minutes 25 seconds

2 months ago

Marketing From The Trenches: Inside Startup Marketing Life

In this episode, Angela Thompson, Head of Marketing at ClimateTech company Avarni, shares her insights into startup marketing. She discusses the challenges and surprises of working in an early-stage startup, the importance of adapting marketing strategies to meet customer needs, and the value of creating educational resources. Angela emphasises the significance of maintaining momentum with limited resources and defines success beyond just leads and pipeline. She also shares her experimentation for AI customised landing page experiences.