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B2Bold Marketing
Stratcora
7 episodes
1 day ago
Welcome to B2Bold, the Podcast for B2B marketers and industry players who think differently and lead boldly. In each episode, host Haley Doel speaks with boundary pushing marketers about what it really takes to grow a brand in today’s world. About host: Haley Doel is the Founder and CMO of Stratcora, a B2B marketing agency helping tech and B2B companies scale through smart, strategic, and data-driven marketing. With 17+ years experience across global vendors, startups and agencies, she brings deep expertise in go-to-market strategy, brand positioning, content, and multi-channel campaigns.
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Marketing
Business
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All content for B2Bold Marketing is the property of Stratcora and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Welcome to B2Bold, the Podcast for B2B marketers and industry players who think differently and lead boldly. In each episode, host Haley Doel speaks with boundary pushing marketers about what it really takes to grow a brand in today’s world. About host: Haley Doel is the Founder and CMO of Stratcora, a B2B marketing agency helping tech and B2B companies scale through smart, strategic, and data-driven marketing. With 17+ years experience across global vendors, startups and agencies, she brings deep expertise in go-to-market strategy, brand positioning, content, and multi-channel campaigns.
Show more...
Marketing
Business
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From Data to Bold Ideas: Building a Consistent Brand in a Fragmented Talent Market
B2Bold Marketing
22 minutes 45 seconds
1 month ago
From Data to Bold Ideas: Building a Consistent Brand in a Fragmented Talent Market

In this episode, Rachel Townsley, APAC Marketing Director at Indeed, discusses her role in connecting job seekers with employers, the importance of balancing global brand consistency with local relevance, and how data insights shape marketing strategies. She emphasises the human element in recruitment, especially in an AI-driven landscape, and shares her visionary idea for a virtual career fair that enhances accessibility and engagement for job seekers.

B2Bold Marketing
Welcome to B2Bold, the Podcast for B2B marketers and industry players who think differently and lead boldly. In each episode, host Haley Doel speaks with boundary pushing marketers about what it really takes to grow a brand in today’s world. About host: Haley Doel is the Founder and CMO of Stratcora, a B2B marketing agency helping tech and B2B companies scale through smart, strategic, and data-driven marketing. With 17+ years experience across global vendors, startups and agencies, she brings deep expertise in go-to-market strategy, brand positioning, content, and multi-channel campaigns.