In this episode, Paul Denham talks with Steffen Hedebrandt, CMO and Co-Founder of Dreamdata.io, about unlocking B2B buying group journeys to drive revenue faster. B2B buying behaviour has changed in the last few years. Self-directed customer research has replaced the traditional funnel. With between six and ten people now involved in a typical buying group with an organisation, it's far from a linear progression from start to purchase decision. So how do we better understand what is going o...
All content for B2B Uncovered is the property of ResearchHQ and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
In this episode, Paul Denham talks with Steffen Hedebrandt, CMO and Co-Founder of Dreamdata.io, about unlocking B2B buying group journeys to drive revenue faster. B2B buying behaviour has changed in the last few years. Self-directed customer research has replaced the traditional funnel. With between six and ten people now involved in a typical buying group with an organisation, it's far from a linear progression from start to purchase decision. So how do we better understand what is going o...
How to Develop a RevOps Culture, Process and Tools Stack
B2B Uncovered
58 minutes
3 years ago
How to Develop a RevOps Culture, Process and Tools Stack
In this episode Paul Denham talks with Philippe Ruttens, B2B Revenue Marketeer & Fractional CMO, about RevOps – what it is and the challenges Philippe has experienced and overcome in developing RevOps within several organisations during his career. Getting an organisation all rowing in the same direction around a business function that aims to maximise an organisation's revenue potential is what RevOps is about. But as we learn from this conversation this comes with significant challeng...
B2B Uncovered
In this episode, Paul Denham talks with Steffen Hedebrandt, CMO and Co-Founder of Dreamdata.io, about unlocking B2B buying group journeys to drive revenue faster. B2B buying behaviour has changed in the last few years. Self-directed customer research has replaced the traditional funnel. With between six and ten people now involved in a typical buying group with an organisation, it's far from a linear progression from start to purchase decision. So how do we better understand what is going o...
