In this episode, Paul Denham talks with Steffen Hedebrandt, CMO and Co-Founder of Dreamdata.io, about unlocking B2B buying group journeys to drive revenue faster. B2B buying behaviour has changed in the last few years. Self-directed customer research has replaced the traditional funnel. With between six and ten people now involved in a typical buying group with an organisation, it's far from a linear progression from start to purchase decision. So how do we better understand what is going o...
All content for B2B Uncovered is the property of ResearchHQ and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
In this episode, Paul Denham talks with Steffen Hedebrandt, CMO and Co-Founder of Dreamdata.io, about unlocking B2B buying group journeys to drive revenue faster. B2B buying behaviour has changed in the last few years. Self-directed customer research has replaced the traditional funnel. With between six and ten people now involved in a typical buying group with an organisation, it's far from a linear progression from start to purchase decision. So how do we better understand what is going o...
Getting ABM Going in a Small Medium Sized Business
B2B Uncovered
1 hour 2 minutes
3 years ago
Getting ABM Going in a Small Medium Sized Business
In this episode Paul Denham talks with Perryn Olson, VP Marketing at REX, a construction, engineering and technology firm about getting ABM started in a small, medium sized professional services business. (approx 75 employees) Our discussion covers the eight step program that Perryn put together after taking a deep dive into Account Based Marketing (ABM). He then introduced the concept to his leadership team and gained buy-in. Although early days in the roll-out, the eight steps helps...
B2B Uncovered
In this episode, Paul Denham talks with Steffen Hedebrandt, CMO and Co-Founder of Dreamdata.io, about unlocking B2B buying group journeys to drive revenue faster. B2B buying behaviour has changed in the last few years. Self-directed customer research has replaced the traditional funnel. With between six and ten people now involved in a typical buying group with an organisation, it's far from a linear progression from start to purchase decision. So how do we better understand what is going o...
