In this episode, Paul Denham talks with Steffen Hedebrandt, CMO and Co-Founder of Dreamdata.io, about unlocking B2B buying group journeys to drive revenue faster. B2B buying behaviour has changed in the last few years. Self-directed customer research has replaced the traditional funnel. With between six and ten people now involved in a typical buying group with an organisation, it's far from a linear progression from start to purchase decision. So how do we better understand what is going o...
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In this episode, Paul Denham talks with Steffen Hedebrandt, CMO and Co-Founder of Dreamdata.io, about unlocking B2B buying group journeys to drive revenue faster. B2B buying behaviour has changed in the last few years. Self-directed customer research has replaced the traditional funnel. With between six and ten people now involved in a typical buying group with an organisation, it's far from a linear progression from start to purchase decision. So how do we better understand what is going o...
Engaging Target Buyers on Using a Buyer Centric Framework
B2B Uncovered
57 minutes
3 years ago
Engaging Target Buyers on Using a Buyer Centric Framework
In this episode Paul Denham talks with Vladimir Blagojević, Co-Founder at FullFunnel.io about engaging B2B buyers using a buyer centric, rather than a seller centric framework. Based on a case study that generated 1300 leads from a content download, we explore why this failed when six months later there were just two opportunities and no sales. We dig deeper into this on the podcast and focus on what needs to change for marketing to meet the needs of buyers in today's world rather than stuc...
B2B Uncovered
In this episode, Paul Denham talks with Steffen Hedebrandt, CMO and Co-Founder of Dreamdata.io, about unlocking B2B buying group journeys to drive revenue faster. B2B buying behaviour has changed in the last few years. Self-directed customer research has replaced the traditional funnel. With between six and ten people now involved in a typical buying group with an organisation, it's far from a linear progression from start to purchase decision. So how do we better understand what is going o...
