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B2B Tech Sales
Alon Bender
17 episodes
1 day ago
My mission is to help others be successful in B2B Tech Sales. Based on my personal experience selling $85M to Fortune 500 and Global 2000 in the US market. Check BenderXpert training site⁠ for more details and valuable content. https://training.BenderXpert.com Since 2003 I've been serving F-500 companies such as: Disney, Sony, Chevron, NASA-JPL, Boeing, Nike, McKesson, eBay, NYPD, Bank of America, JPMC, Dow Jones, Marriott, Adobe, HP, Genentech and others. For +20 years I've been a top sales performer working for the most prestigious names in cybersecurity.
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Entrepreneurship
Business
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All content for B2B Tech Sales is the property of Alon Bender and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
My mission is to help others be successful in B2B Tech Sales. Based on my personal experience selling $85M to Fortune 500 and Global 2000 in the US market. Check BenderXpert training site⁠ for more details and valuable content. https://training.BenderXpert.com Since 2003 I've been serving F-500 companies such as: Disney, Sony, Chevron, NASA-JPL, Boeing, Nike, McKesson, eBay, NYPD, Bank of America, JPMC, Dow Jones, Marriott, Adobe, HP, Genentech and others. For +20 years I've been a top sales performer working for the most prestigious names in cybersecurity.
Show more...
Entrepreneurship
Business
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Don't Sell a product - Sell an Outcome
B2B Tech Sales
30 minutes 48 seconds
2 years ago
Don't Sell a product - Sell an Outcome

Selling on customer's business outcomes can be very powerful in any tech sales.

I'm sharing couple of customer stories and how I'm using the business outcomes approach in sales.


B2B Tech Sales
My mission is to help others be successful in B2B Tech Sales. Based on my personal experience selling $85M to Fortune 500 and Global 2000 in the US market. Check BenderXpert training site⁠ for more details and valuable content. https://training.BenderXpert.com Since 2003 I've been serving F-500 companies such as: Disney, Sony, Chevron, NASA-JPL, Boeing, Nike, McKesson, eBay, NYPD, Bank of America, JPMC, Dow Jones, Marriott, Adobe, HP, Genentech and others. For +20 years I've been a top sales performer working for the most prestigious names in cybersecurity.