Hosts Dylan Ciaccio and Regan George interview top B2B strategists about B2B marketing - positioning, advertising, content, and differentiation. Solo episodes on Problemotional Advertising.
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Hosts Dylan Ciaccio and Regan George interview top B2B strategists about B2B marketing - positioning, advertising, content, and differentiation. Solo episodes on Problemotional Advertising.
21: How To Market The Problem You Solve and Own A Category w/ Christopher Lochhead
B2B Strategy
34 minutes
1 year ago
21: How To Market The Problem You Solve and Own A Category w/ Christopher Lochhead
The godfather of Category Design, Christopher Lochhead, joins Dylan to discuss why no one cares about your brand or solution unless you first make it about them and their problem.
B2B Strategy
Hosts Dylan Ciaccio and Regan George interview top B2B strategists about B2B marketing - positioning, advertising, content, and differentiation. Solo episodes on Problemotional Advertising.
