Hosts Dylan Ciaccio and Regan George interview top B2B strategists about B2B marketing - positioning, advertising, content, and differentiation. Solo episodes on Problemotional Advertising.
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Hosts Dylan Ciaccio and Regan George interview top B2B strategists about B2B marketing - positioning, advertising, content, and differentiation. Solo episodes on Problemotional Advertising.
19: The Failed B2B Ad Medium: You Can't Bore Strangers Into Listening & Remembering (Problemotional Advertising)
B2B Strategy
20 minutes
1 year ago
19: The Failed B2B Ad Medium: You Can't Bore Strangers Into Listening & Remembering (Problemotional Advertising)
How do you get your marketing message heard, remembered, and shared? The message is what influences buying, but what if it's ignored and forgotten? In this episode, Dylan explains how B2B ads need to communicate in an emotional way about the problem we solve.
Here's the link to the article if you prefer to read:
https://blackcamel.agency/humphub-research/the-failed-b2b-ad-medium-you-cant-bore-strangers-into-listening-remembering/
B2B Strategy
Hosts Dylan Ciaccio and Regan George interview top B2B strategists about B2B marketing - positioning, advertising, content, and differentiation. Solo episodes on Problemotional Advertising.
