Hosts Dylan Ciaccio and Regan George interview top B2B strategists about B2B marketing - positioning, advertising, content, and differentiation. Solo episodes on Problemotional Advertising.
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Hosts Dylan Ciaccio and Regan George interview top B2B strategists about B2B marketing - positioning, advertising, content, and differentiation. Solo episodes on Problemotional Advertising.
16: Why Most B2B Advertising Fails: Buying Journey Misalignment and Attention Repellent Ads (Problemotional Advertising)
B2B Strategy
14 minutes
1 year ago
16: Why Most B2B Advertising Fails: Buying Journey Misalignment and Attention Repellent Ads (Problemotional Advertising)
Why are B2B Problemotional Ads needed? What is Buying Journey Alignment? What are Attention Repellent Ads? What causes most B2B ads to waste ad budget? In this episode, Dylan records reading from our research article on a massive problem in B2B advertising we've found. If you prefer to watch the video or read the article, click here:
https://blackcamel.agency/humphub-research/why-most-b2b-advertising-fails-in-2024/
B2B Strategy
Hosts Dylan Ciaccio and Regan George interview top B2B strategists about B2B marketing - positioning, advertising, content, and differentiation. Solo episodes on Problemotional Advertising.
