Hosts Dylan Ciaccio and Regan George interview top B2B strategists about B2B marketing - positioning, advertising, content, and differentiation. Solo episodes on Problemotional Advertising.
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Hosts Dylan Ciaccio and Regan George interview top B2B strategists about B2B marketing - positioning, advertising, content, and differentiation. Solo episodes on Problemotional Advertising.
15: How To Use Category Design Principles As A Solopreneur (Category Design Series)
B2B Strategy
43 minutes
1 year ago
15: How To Use Category Design Principles As A Solopreneur (Category Design Series)
Nick Bennett helps us find answers to questions like: How does the overload of buying choices in 2024 cause you to be replaceable? Why doesn't brand building work for solopreneurs? Why should you charge for outcomes, not deliverables and time?
If you know you need to niche down, the principles we discuss here will help you clarify why.
Here's Nick's Linkedin: Nick Bennett | LinkedIn [https://www.linkedin.com/in/nickbennett908/]
B2B Strategy
Hosts Dylan Ciaccio and Regan George interview top B2B strategists about B2B marketing - positioning, advertising, content, and differentiation. Solo episodes on Problemotional Advertising.
