Hosts Dylan Ciaccio and Regan George interview top B2B strategists about B2B marketing - positioning, advertising, content, and differentiation. Solo episodes on Problemotional Advertising.
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Hosts Dylan Ciaccio and Regan George interview top B2B strategists about B2B marketing - positioning, advertising, content, and differentiation. Solo episodes on Problemotional Advertising.
14: How To Show Buyers You're The ONLY Choice (Category Design Series)
B2B Strategy
29 minutes
1 year ago
14: How To Show Buyers You're The ONLY Choice (Category Design Series)
On the second of the Category Design series, we get answers to:
- how we clarify which problem we solve
- how framing the problem is the difference between the iPad and the failed competitors
- how to design a narrative that generates demand for your service and positions you to be different, not better
If you have more questions from this episode, John's Linkedin content goes into more detail: John Rougeux ⛰️ | LinkedIn [https://www.linkedin.com/in/johnbrougeux/]
B2B Strategy
Hosts Dylan Ciaccio and Regan George interview top B2B strategists about B2B marketing - positioning, advertising, content, and differentiation. Solo episodes on Problemotional Advertising.
