Hosts Dylan Ciaccio and Regan George interview top B2B strategists about B2B marketing - positioning, advertising, content, and differentiation. Solo episodes on Problemotional Advertising.
All content for B2B Strategy is the property of Dylan Ciaccio and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Hosts Dylan Ciaccio and Regan George interview top B2B strategists about B2B marketing - positioning, advertising, content, and differentiation. Solo episodes on Problemotional Advertising.
11: The Linkedin Buyer's Perspective + Filling Their Information Gaps (LINKEDIN Series)
B2B Strategy
10 minutes
1 year ago
11: The Linkedin Buyer's Perspective + Filling Their Information Gaps (LINKEDIN Series)
Why do LinkedIn users buy? How do they buy? These are two questions that very few are ever asking on LinkedIn. And yet it's essential to guiding our audience on their buying journey. In this episode, we discuss Information Gaps and how information about problems and misconceptions help users see the value in reaching out and buying our service.
Process | Rekorded [https://www.rekorded.com/process-strategy] (Go to Step 2 for the video on Info Gaps)
B2B Strategy
Hosts Dylan Ciaccio and Regan George interview top B2B strategists about B2B marketing - positioning, advertising, content, and differentiation. Solo episodes on Problemotional Advertising.
