Hosts Dylan Ciaccio and Regan George interview top B2B strategists about B2B marketing - positioning, advertising, content, and differentiation. Solo episodes on Problemotional Advertising.
All content for B2B Strategy is the property of Dylan Ciaccio and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Hosts Dylan Ciaccio and Regan George interview top B2B strategists about B2B marketing - positioning, advertising, content, and differentiation. Solo episodes on Problemotional Advertising.
08: Design Your Own Niche In 3 Phases with Nick Bennett (Category Design Series)
B2B Strategy
45 minutes
2 years ago
08: Design Your Own Niche In 3 Phases with Nick Bennett (Category Design Series)
What problem do you solve? If you're like most agencies, you aren't able to answer this. Which is why buyers see you as interchangeable. This problem will be the downfall of your agency and the only way to solve it is to design your own niche. Nick shows us how.
Here's his absolute killer playbook that I myself have started to refer to everyday: The Agency Niche Design Playbook (notion.site) [https://harnessandhone.notion.site/The-Agency-Niche-Design-Playbook-a73ef80ebcd444cf9cb298bf7f638f05]
Here's his Linkedin profile: Nick Bennett | LinkedIn [https://www.linkedin.com/in/nichbennett/]
B2B Strategy
Hosts Dylan Ciaccio and Regan George interview top B2B strategists about B2B marketing - positioning, advertising, content, and differentiation. Solo episodes on Problemotional Advertising.
