Hosts Dylan Ciaccio and Regan George interview top B2B strategists about B2B marketing - positioning, advertising, content, and differentiation. Solo episodes on Problemotional Advertising.
All content for B2B Strategy is the property of Dylan Ciaccio and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Hosts Dylan Ciaccio and Regan George interview top B2B strategists about B2B marketing - positioning, advertising, content, and differentiation. Solo episodes on Problemotional Advertising.
04: Inbound and Outbound Are Out, Nearbound Is In with Logan Lyles
B2B Strategy
28 minutes
2 years ago
04: Inbound and Outbound Are Out, Nearbound Is In with Logan Lyles
Inbound marketing is a magnet. But nearbound marketing is an even bigger magnet. In this episode, we dive into how Logan Lyles and Teamwork are implementing a nearbound marketing strategy, taking advantage of content co-creation in their ecosystem.
B2B Strategy
Hosts Dylan Ciaccio and Regan George interview top B2B strategists about B2B marketing - positioning, advertising, content, and differentiation. Solo episodes on Problemotional Advertising.
