In this episode, I speak with Erik Kostelnik founder and CEO of Postal, a series B-funded tech startup that has become the leader of the offline engagement space.
Postal is an offline marketing automation platform and marketplace that helps personalize, automate, and scale direct mail, internal and external events, branded company swag, and personalized gifts to drive better engagement with prospects, customers, partners, and employees.
With over $200B spent annually in B2B offline engagement, Postal’s expansive vendor marketplace, flexible integrations, and comprehensive events portal help companies drive brand loyalty, increase conversions, boost overall employee happiness, and improve customer health scores.
Postal has raised over $30m in two rounds over the last 24 months from top investors Mayfield Fund (Marketo, Outreach) and OMERS Capital (Shopify, Crunchbase).
We talk about:
- How Erik got started with Postal
- How Postal has grown into an enterprise solution for go-to-market (GTM) teams
- What advice he has for someone running/scaling a B2B SaaS platform
- His thoughts on generative AI (from someone with MIT cred)
- And more...
You can learn more about Postal here.
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This episode has been brought to you by LeadMaximus.com, where we help B2B tech startups, as well as established companies, connect with ideal customers faster and more profitably using omnichannel paid ads.
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