What does it take to lead with clarity inside one of the world’s most successful sales organizations?
In this episode of the B2B Sales Trends Podcast, host Harry Kendlbacher speaks with Jake Mannino, Global Sales Director at Microsoft, about how today’s leaders can stay grounded, consistent, and emotionally intelligent in a rapidly changing world.
Jake shares how Microsoft’s sales culture emphasizes discipline, presence, and clarity — helping teams perform at their best while staying connected to purpose and people.
🔗 Explore more insights: www.globalperformancegroup.com
You’ll learn:
• How clarity builds confidence and alignment across global teams
• Why daily routines and presence matter more than ever
• How emotional intelligence drives better results
• What keeps Microsoft’s sales culture resilient under pressure
• The top habits of high-performing sales leaders
⏱ Timestamps
00:00 – Welcome + Meet Jake Mannino, Global Sales Director at Microsoft
03:15 – What clarity really means in leadership
07:10 – Staying grounded through routine and reflection
12:00 – Emotional intelligence and leading through change
17:45 – Building consistency in Microsoft’s global sales culture
24:30 – Jake’s top 3 traits of elite sales professionals
💡 Key Takeaways
- Clarity is the anchor of great leadership.
- Grounded routines create calm in fast-paced environments.
- Emotional intelligence is a performance multiplier.
- Consistency and transparency build trust across teams.
- Leadership starts with self-management and awareness.
👤 About Guest
Jake Mannino is the Global Sales Director at Microsoft, where he leads enterprise sales and transformation initiatives across global markets. With a background that spans Microsoft, Cisco, and entrepreneurship, Jake helps teams achieve clarity, alignment, and consistent performance through grounded leadership.
Connect with Jake on LinkedIn: https://www.linkedin.com/in/jakemannino/
If this episode sparked new thinking, share it with your team.
🎧 Subscribe for weekly insights on modern selling, leadership, and performance.
🔗 Explore more at www.globalperformancegroup.com
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What does it take to lead with clarity inside one of the world’s most successful sales organizations?
In this episode of the B2B Sales Trends Podcast, host Harry Kendlbacher speaks with Jake Mannino, Global Sales Director at Microsoft, about how today’s leaders can stay grounded, consistent, and emotionally intelligent in a rapidly changing world.
Jake shares how Microsoft’s sales culture emphasizes discipline, presence, and clarity — helping teams perform at their best while staying connected to purpose and people.
🔗 Explore more insights: www.globalperformancegroup.com
You’ll learn:
• How clarity builds confidence and alignment across global teams
• Why daily routines and presence matter more than ever
• How emotional intelligence drives better results
• What keeps Microsoft’s sales culture resilient under pressure
• The top habits of high-performing sales leaders
⏱ Timestamps
00:00 – Welcome + Meet Jake Mannino, Global Sales Director at Microsoft
03:15 – What clarity really means in leadership
07:10 – Staying grounded through routine and reflection
12:00 – Emotional intelligence and leading through change
17:45 – Building consistency in Microsoft’s global sales culture
24:30 – Jake’s top 3 traits of elite sales professionals
💡 Key Takeaways
- Clarity is the anchor of great leadership.
- Grounded routines create calm in fast-paced environments.
- Emotional intelligence is a performance multiplier.
- Consistency and transparency build trust across teams.
- Leadership starts with self-management and awareness.
👤 About Guest
Jake Mannino is the Global Sales Director at Microsoft, where he leads enterprise sales and transformation initiatives across global markets. With a background that spans Microsoft, Cisco, and entrepreneurship, Jake helps teams achieve clarity, alignment, and consistent performance through grounded leadership.
Connect with Jake on LinkedIn: https://www.linkedin.com/in/jakemannino/
If this episode sparked new thinking, share it with your team.
🎧 Subscribe for weekly insights on modern selling, leadership, and performance.
🔗 Explore more at www.globalperformancegroup.com
78. How to Keep Your ICP Alive | Shaun Scott on Building a Living Sales Strategy
B2B Sales Trends
21 minutes 55 seconds
1 week ago
78. How to Keep Your ICP Alive | Shaun Scott on Building a Living Sales Strategy
Your Ideal Customer Profile (ICP) isn’t something you define once and forget. It’s a living, breathing strategy that evolves with your customers, your data, and your frontline experience.
In this episode of the B2B Sales Trends Podcast, host Harry Kendlbacher speaks with Shaun Scott, Chief Revenue Officer at Aptia Group, about how great sales leaders make their ICP dynamic, actionable, and relevant — and how to turn that clarity into consistent team performance.
Shaun shares how Aptia’s team keeps its ICP grounded through constant feedback loops with sellers, clients, and broker partners — turning market insight into day-to-day sales behavior.
🔗 Explore more insights: www.globalperformancegroup.com
You’ll learn:
• How to align your ICP with real buyer behavior, not internal assumptions
• Why top sellers treat their ICP as a guide, not a gate
• The mindset shift from “strategy decks” to frontline execution
• How discipline, urgency, and self-reflection define elite performers
• The three traits Shaun looks for in every top sales hire
💡 Key Takeaways
- Your ICP is a living strategy — keep refining it as customers evolve.
- Coaching with clarity builds stronger, more autonomous teams.
- Urgency and discipline drive consistent sales results.
- Sales leadership isn’t about control; it’s about alignment and trust.
- The best sellers reflect, learn, and adapt constantly.
👤 About Guest
Shaun Scott is the Chief Revenue Officer at Aptia Group, a global provider of benefits administration and pension solutions serving over 7 million lives across the US and UK. With more than 25 years in B2B sales and leadership, Shaun helps organizations operationalize strategy, build high-performing teams, and stay relentlessly focused on customer outcomes.
B2B Sales Trends
What does it take to lead with clarity inside one of the world’s most successful sales organizations?
In this episode of the B2B Sales Trends Podcast, host Harry Kendlbacher speaks with Jake Mannino, Global Sales Director at Microsoft, about how today’s leaders can stay grounded, consistent, and emotionally intelligent in a rapidly changing world.
Jake shares how Microsoft’s sales culture emphasizes discipline, presence, and clarity — helping teams perform at their best while staying connected to purpose and people.
🔗 Explore more insights: www.globalperformancegroup.com
You’ll learn:
• How clarity builds confidence and alignment across global teams
• Why daily routines and presence matter more than ever
• How emotional intelligence drives better results
• What keeps Microsoft’s sales culture resilient under pressure
• The top habits of high-performing sales leaders
⏱ Timestamps
00:00 – Welcome + Meet Jake Mannino, Global Sales Director at Microsoft
03:15 – What clarity really means in leadership
07:10 – Staying grounded through routine and reflection
12:00 – Emotional intelligence and leading through change
17:45 – Building consistency in Microsoft’s global sales culture
24:30 – Jake’s top 3 traits of elite sales professionals
💡 Key Takeaways
- Clarity is the anchor of great leadership.
- Grounded routines create calm in fast-paced environments.
- Emotional intelligence is a performance multiplier.
- Consistency and transparency build trust across teams.
- Leadership starts with self-management and awareness.
👤 About Guest
Jake Mannino is the Global Sales Director at Microsoft, where he leads enterprise sales and transformation initiatives across global markets. With a background that spans Microsoft, Cisco, and entrepreneurship, Jake helps teams achieve clarity, alignment, and consistent performance through grounded leadership.
Connect with Jake on LinkedIn: https://www.linkedin.com/in/jakemannino/
If this episode sparked new thinking, share it with your team.
🎧 Subscribe for weekly insights on modern selling, leadership, and performance.
🔗 Explore more at www.globalperformancegroup.com
