56. Experience of using ICP to win the most valuable customers.

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B2B Sales and Marketing #FriTalks

IBD Consulting

58 episodes

4 days ago

Welcome to the B2B Sales and Marketing #FriTalks hosted by Andrejs Juscenko and Rolands Ozolins. On this podcast, you will get insights, best practices and anecdotes right from sales and marketing leaders of B2B technology companies and Startups. Our episodes are based on live #FriTalks LinkedIn broadcasts.

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56. Experience of using ICP to win the most valuable customers.

B2B Sales and Marketing #FriTalks

35 minutes 35 seconds

1 year ago

56. Experience of using ICP to win the most valuable customers.

In this episode of #FriTalks, our guest is the founder of Mailigen and former VP of Product at Pipedrive - Janis Rozenblats.
He is joining us to share his valuable experience of building an Ideal Customer Profile (ICP) and the practical aspects of using it to optimise marketing execution and ROI.

In our conversation, we discuss the following topics:
- How should we understand the Ideal Customer Profile (ICP) and what value it can provide to SaaS companies
- How to build an ICP and what data sources needed for that
- How to practically apply it across Product Development, Marketing, Sales and Customer Success