Increasing pricing is the single best and most straightforward way to increase business profitability.
Pricing is so important, that companies would be well advised to spend a lot of time and effort to set optimal pricing.
Yet, according to research, SaaS companies only spend 6 hours on pricing. No monthly, not annually, ever.
In this episode of FriTalks, we are joined by pricing strategist and founder of Soft Fight Emanuel Martonca.
We discuss:

• Why pricing is so important for SaaS?
• How an average SaaS company approaches pricing and what are the problems?
• How does pricing impact profitability?
• Principles of pricing
• Where do companies start if they want to review their pricing?