43. 5 Trends Guiding the Future of Tech Marketing by LinkedIn

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B2B Sales and Marketing #FriTalks

IBD Consulting

58 episodes

5 days ago

Welcome to the B2B Sales and Marketing #FriTalks hosted by Andrejs Juscenko and Rolands Ozolins. On this podcast, you will get insights, best practices and anecdotes right from sales and marketing leaders of B2B technology companies and Startups. Our episodes are based on live #FriTalks LinkedIn broadcasts.

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All content for B2B Sales and Marketing #FriTalks is the property of IBD Consulting and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

Business

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43. 5 Trends Guiding the Future of Tech Marketing by LinkedIn

B2B Sales and Marketing #FriTalks

36 minutes 18 seconds

2 years ago

43. 5 Trends Guiding the Future of Tech Marketing by LinkedIn

In this episode of Sales and Marketing #FriTalks we talk through insights from ‘Brand to Buyer’ the LinkedIn B2B Technology Buyer and Marketer Survey 2022/23 with more than 4,000 professionals in technology surveyed from North America, Latin America, Europe, Middle East, Africa, and Asia Pacific.
In particular, we discuss the top investment priorities and challenges of tech buyers, the latest trends shared by global tech marketers, and how we can apply these insights in our local go-to-market strategies.