Sarah Reece, Director of Demand Generation at Orum, joins Dustin on this week's episode to discuss why you should focus on revenue over leads. They dive into the intricacies of balancing brand awareness and demand creation, the challenges of aligning marketing and sales efforts, and the innovative strategies she's implementing at Orum.

You can reach out to Sarah via her LinkedIn profile if you have any questions or insights on the topics discussed today. Also, check out Orum's website to learn more about their work.