This week, Naomi Soman, Senior Copywriter at Similarweb, joins Dustin to discuss the importance of balancing creativity and strategy in Marketing and why understanding your target audience and their journey is crucial for developing effective campaigns. Naomi shares a lot of knowledge around creating practical personas that focus on pain points rather than demographics, and highlights the need for continuous testing and research. They also touch on the importance of clear differentiation in competitive markets and offer tips on aligning marketing, sales, and customer success teams around a unified message.

If you have any questions or thoughts, you can reach out to Naomi through LinkedIn. Also, check out Similarweb's website to learn more about their work.