This week, Dustin chats with Sam Dunning, Founder at Breaking B2B, about effective SEO strategies tailored for B2B SaaS businesses. They cover the shift from traditional SEO metrics to focusing on revenue generation, the common pitfalls many companies encounter, and practical tips for creating high-intent content. Sam provides insights into building strategic partnerships for backlinks and crafting effective competitor alternative pages. Learn how to leverage SEO for higher-intent traffic and improved business outcomes. If you have any questions or thoughts, you can reach out to Sam through LinkedIn. Also, check out Breaking B2B's website and podcast to learn more about their work.