From product-market fit to platform-market fit: the 3P framework

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B2B Revenue Leaders

Dustin Tysick

111 episodes

4 days ago

Where sales & marketing leaders meet to discuss revenue.

Marketing

Business

RSS

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Where sales & marketing leaders meet to discuss revenue.

Marketing

Business

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From product-market fit to platform-market fit: the 3P framework | Tim Hillison (Entry Point 1)

B2B Revenue Leaders

21 minutes 51 seconds

1 year ago

From product-market fit to platform-market fit: the 3P framework | Tim Hillison (Entry Point 1)

This week, Dustin chats with Tim Hillison, Founder and Chief Marketing Officer at Entry Point 1, about the 3P's framework for achieving market fit: problem market fit, product market fit, and platform market fit. They discuss the importance of understanding customer problems, developing effective products, and moving towards offering integrated solutions. Tim emphasizes the importance of alignment and communication among different departments in a company's go-to-market strategy. He also discusses the role of partner-led growth and the need for a strong point of view in marketing.

You can reach out to Tim via his LinkedIn profile if you have any questions or insights on the topics discussed today. Also, check out Entry Point 1's website to learn more about their work and take their GTM assessment.