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B2B Performance Marketing Podcast
Web Marketer
16 episodes
4 days ago
Cut through the noise with the B2B Performance Marketing Podcast - straight-talking insights from Louis Halton Davies & Maelien Halton at Web Marketer. Each short, punchy episode tackles real-world B2B advertising challenges, from rising CPLs and Google Ads changes to attribution chaos and CRM integration. Perfect for senior marketers looking to improve lead quality, scale results, and make sense of the data.
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Marketing
Business
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All content for B2B Performance Marketing Podcast is the property of Web Marketer and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Cut through the noise with the B2B Performance Marketing Podcast - straight-talking insights from Louis Halton Davies & Maelien Halton at Web Marketer. Each short, punchy episode tackles real-world B2B advertising challenges, from rising CPLs and Google Ads changes to attribution chaos and CRM integration. Perfect for senior marketers looking to improve lead quality, scale results, and make sense of the data.
Show more...
Marketing
Business
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9. From Scattergun to Strategy - Building a Clear B2B Advertising Approach for SME Growth (1/2)
B2B Performance Marketing Podcast
10 minutes 9 seconds
2 months ago
9. From Scattergun to Strategy - Building a Clear B2B Advertising Approach for SME Growth (1/2)

Many B2B teams mistake a collection of tactics for a real strategy - leading to wasted budget and missed opportunities. In this episode, we define what a true advertising strategy is, why it matters, and how simple changes can deliver huge gains.

You’ll hear three case studies: hyperlocal targeting without endless landing pages, unlocking hidden gold in long-tail keywords, and turning a costly qualification problem into a zero-waste lead-gen process.

Walk away knowing how to focus on the right audience, the right promise, and the right problem to solve.


Download your Breakthrough Blueprint here:

⁠⁠https://webmarketeruk.com/downloads/breakthrough-blueprint/⁠⁠

B2B Performance Marketing Podcast
Cut through the noise with the B2B Performance Marketing Podcast - straight-talking insights from Louis Halton Davies & Maelien Halton at Web Marketer. Each short, punchy episode tackles real-world B2B advertising challenges, from rising CPLs and Google Ads changes to attribution chaos and CRM integration. Perfect for senior marketers looking to improve lead quality, scale results, and make sense of the data.