8. B2B Server Side Tracking Truths

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B2B Performance Marketing Podcast

Web Marketer

16 episodes

4 days ago

Cut through the noise with the B2B Performance Marketing Podcast - straight-talking insights from Louis Halton Davies & Maelien Halton at Web Marketer. Each short, punchy episode tackles real-world B2B advertising challenges, from rising CPLs and Google Ads changes to attribution chaos and CRM integration. Perfect for senior marketers looking to improve lead quality, scale results, and make sense of the data.

Marketing

Business

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Marketing

Business

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8. B2B Server Side Tracking Truths - with Abbie Poots

B2B Performance Marketing Podcast

13 minutes 43 seconds

3 months ago

8. B2B Server Side Tracking Truths - with Abbie Poots

Right now, B2B marketers are losing conversions they can’t even see.

In this episode, Louis sits down with Abbie Poots, CEO of Perazam Consulting, to demystify server side tracking - what it is, what it isn’t, and how it could reclaim up to 20% more visibility on your campaigns.

From bridging the gap between marketers and developers to avoiding costly tracking mistakes, this episode packs big insights into just 15 minutes.