Your website looks great, your product is solid - but conversions still aren’t landing. Why? It’s often down to a weak marketing promise.

In this punchy episode, Louis and Maelien reveal why copying category leaders is risky and why vague or generic messaging kills performance. You’ll get a practical, 3-step method to craft, test and validate a sharper marketing promise, one that resonates with the right audience and drives results.

Packed with real examples from ClickUp, Jasper, and Webflow, this is a must-listen for any team struggling to turn traffic into leads.