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B2B Performance Marketing Podcast
Web Marketer
16 episodes
4 days ago
Cut through the noise with the B2B Performance Marketing Podcast - straight-talking insights from Louis Halton Davies & Maelien Halton at Web Marketer. Each short, punchy episode tackles real-world B2B advertising challenges, from rising CPLs and Google Ads changes to attribution chaos and CRM integration. Perfect for senior marketers looking to improve lead quality, scale results, and make sense of the data.
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Marketing
Business
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All content for B2B Performance Marketing Podcast is the property of Web Marketer and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Cut through the noise with the B2B Performance Marketing Podcast - straight-talking insights from Louis Halton Davies & Maelien Halton at Web Marketer. Each short, punchy episode tackles real-world B2B advertising challenges, from rising CPLs and Google Ads changes to attribution chaos and CRM integration. Perfect for senior marketers looking to improve lead quality, scale results, and make sense of the data.
Show more...
Marketing
Business
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6. B2B Advertising Reporting: From Noise To Narrative
B2B Performance Marketing Podcast
9 minutes 39 seconds
4 months ago
6. B2B Advertising Reporting: From Noise To Narrative

Drowning in dashboards but still unsure what your ad data’s telling you? This episode shows you how to turn reporting noise into performance insight.

Louis and Maelien unpack the “Diagnose, Decide, Demonstrate” framework - helping you ask better questions and get answers that drive action.

Learn how to transform raw metrics into clear decisions, get ahead of issues with weekly pulse reports, and align your ads with the real commercial rhythm of your business.


B2B Performance Marketing Podcast
Cut through the noise with the B2B Performance Marketing Podcast - straight-talking insights from Louis Halton Davies & Maelien Halton at Web Marketer. Each short, punchy episode tackles real-world B2B advertising challenges, from rising CPLs and Google Ads changes to attribution chaos and CRM integration. Perfect for senior marketers looking to improve lead quality, scale results, and make sense of the data.