5. B2B Advertising - Why Ad Creative isn't the NEW Targeting

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B2B Performance Marketing Podcast

Web Marketer

16 episodes

4 days ago

Cut through the noise with the B2B Performance Marketing Podcast - straight-talking insights from Louis Halton Davies & Maelien Halton at Web Marketer. Each short, punchy episode tackles real-world B2B advertising challenges, from rising CPLs and Google Ads changes to attribution chaos and CRM integration. Perfect for senior marketers looking to improve lead quality, scale results, and make sense of the data.

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5. B2B Advertising - Why Ad Creative isn't the NEW Targeting

B2B Performance Marketing Podcast

14 minutes 9 seconds

4 months ago

5. B2B Advertising - Why Ad Creative isn't the NEW Targeting

Creative isn't the new targeting - it always was.

In this episode of the B2B Performance Marketing Podcast, Louis and Maelien dig into why platform automation doesn't replace strategy, and how strong creative can make or break your results. With real-world stories - from office dogs skewing lead quality to surprising insights in recruitment and automotive campaigns, they unpack how messaging shapes not just performance but the type of leads you attract. If your creative isn’t attracting the right people, optimisation won’t save you.

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