4. Getting Started With Landing Pages - The B2B Landing Page Mistakes Costing You Leads

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B2B Performance Marketing Podcast

Web Marketer

16 episodes

4 days ago

Cut through the noise with the B2B Performance Marketing Podcast - straight-talking insights from Louis Halton Davies & Maelien Halton at Web Marketer. Each short, punchy episode tackles real-world B2B advertising challenges, from rising CPLs and Google Ads changes to attribution chaos and CRM integration. Perfect for senior marketers looking to improve lead quality, scale results, and make sense of the data.

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Marketing

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4. Getting Started With Landing Pages - The B2B Landing Page Mistakes Costing You Leads

B2B Performance Marketing Podcast

13 minutes 29 seconds

5 months ago

4. Getting Started With Landing Pages - The B2B Landing Page Mistakes Costing You Leads

Most B2B landing pages fail because they’re built like brochures, not conversion machines. In this episode, Louis and Maelien share a practical B2B landing page strategy - including how to build landing pages for B2B that actually convert.

They cover B2B landing page best practices, explain why your homepage is hurting performance, and share specific landing page tips for Google Ads.

You’ll learn how to improve landing page conversion rates B2B marketers care about - especially when creating landing pages for paid traffic. If your ad spend is steady but leads are low, this one’s for you.