2. The Tracking Gap - How Google's Consent Mode V2 is hiding 80% of your conversions

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B2B Performance Marketing Podcast

Web Marketer

16 episodes

4 days ago

Cut through the noise with the B2B Performance Marketing Podcast - straight-talking insights from Louis Halton Davies & Maelien Halton at Web Marketer. Each short, punchy episode tackles real-world B2B advertising challenges, from rising CPLs and Google Ads changes to attribution chaos and CRM integration. Perfect for senior marketers looking to improve lead quality, scale results, and make sense of the data.

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2. The Tracking Gap - How Google's Consent Mode V2 is hiding 80% of your conversions

B2B Performance Marketing Podcast

12 minutes 10 seconds

6 months ago

2. The Tracking Gap - How Google's Consent Mode V2 is hiding 80% of your conversions

Your cost per lead hasn’t exploded - your tracking’s just broken.

Google’s Consent Mode V2 could be hiding up to 80% of your conversions.

In this episode, Louis and Maelien break down

How it works
Why your conversion data has vanished
What to do about it.

You’ll learn how to...

Improve cookie opt-in rates
Fix common Tag Manager mistakes
Calculate your true tracking discrepancies

They also share a five-step framework to align your board and reduce panic if and when your reported CPA spikes.

Stop undercounting leads and start regaining visibility where it matters most.