13. B2B Social Media Marketing - Human-First Principles and Why The Funnel Is Failing

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B2B Performance Marketing Podcast

Web Marketer

16 episodes

4 days ago

Cut through the noise with the B2B Performance Marketing Podcast - straight-talking insights from Louis Halton Davies & Maelien Halton at Web Marketer. Each short, punchy episode tackles real-world B2B advertising challenges, from rising CPLs and Google Ads changes to attribution chaos and CRM integration. Perfect for senior marketers looking to improve lead quality, scale results, and make sense of the data.

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13. B2B Social Media Marketing - Human-First Principles and Why The Funnel Is Failing

B2B Performance Marketing Podcast

14 minutes 43 seconds

1 month ago

13. B2B Social Media Marketing - Human-First Principles and Why The Funnel Is Failing

Funnels are failing - here’s what to do instead.

In this episode, Louis is joined by Phil Treagus-Evans, founder of Giraffe Social and author of Human First Marketing, to unpack why the traditional B2B funnel is broken and how his “Pinball Method” better reflects today’s messy, non-linear customer journey.

You'll hear how human-first principles drive advocacy, why lazy AI marketing is killing trust, and how short-termism is holding marketers back. If you're struggling to balance brand and performance, or questioning the value of landing pages- this episode is for you.