10. Strategy Before Spend – Build a data-backed B2B advertising strategy for SMEs

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B2B Performance Marketing Podcast

Web Marketer

16 episodes

4 days ago

Cut through the noise with the B2B Performance Marketing Podcast - straight-talking insights from Louis Halton Davies & Maelien Halton at Web Marketer. Each short, punchy episode tackles real-world B2B advertising challenges, from rising CPLs and Google Ads changes to attribution chaos and CRM integration. Perfect for senior marketers looking to improve lead quality, scale results, and make sense of the data.

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Business

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Marketing

Business

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10. Strategy Before Spend – Build a data-backed B2B advertising strategy for SMEs

B2B Performance Marketing Podcast

11 minutes 4 seconds

2 months ago

10. Strategy Before Spend – Build a data-backed B2B advertising strategy for SMEs

Struggling to build an ad strategy that actually converts? Most B2B SMEs jump straight to spend—this episode shows you what to do first.

Louis and Maelien unpack the first three steps of Web Marketer’s proven six-part framework: setting data-backed budgets and targets, running effective discovery workshops, and gathering competitive intel you can action.

Grab the free Breakthrough Blueprint workbook and learn how to stop guessing, start benchmarking, and make smarter ad decisions today.