1. Clean Funnels vs Spaghetti - Why eComm Has It Easier (and What B2B Can Learn)

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B2B Performance Marketing Podcast

Web Marketer

16 episodes

4 days ago

Cut through the noise with the B2B Performance Marketing Podcast - straight-talking insights from Louis Halton Davies & Maelien Halton at Web Marketer. Each short, punchy episode tackles real-world B2B advertising challenges, from rising CPLs and Google Ads changes to attribution chaos and CRM integration. Perfect for senior marketers looking to improve lead quality, scale results, and make sense of the data.

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Marketing

Business

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1. Clean Funnels vs Spaghetti - Why eComm Has It Easier (and What B2B Can Learn)

B2B Performance Marketing Podcast

9 minutes 49 seconds

6 months ago

1. Clean Funnels vs Spaghetti - Why eComm Has It Easier (and What B2B Can Learn)

B2B sales cycles are messy. eComm checkout funnels are clean. Why? This episode unpacks how conversion clarity in eCommerce drives results (and what B2B marketers can steal from this). Louis and Maelien break down the structural differences between eComm and B2B sales-funnels, exposing where complexity creeps in and how to simplify for performance. You’ll learn how to identify bottlenecks, reduce noise, and move faster with cleaner funnel logic - without oversimplifying the B2B buyer journey.