Here’s what it really takes for CEOs to support effective marketing when there are various challenges in the market. With tariffs looming, the ISM index slipping, and consumer confidence in decline, marketers can’t succeed without leadership that shows up, communicates clearly, and executes. Barry lays out how transformational leaders drive daily results, execute on big initiatives, and build engagement from the boardroom to the front line—especially when growth is slow and pressure is high. If you’re a CEO who wants better marketing outcomes, focus on more than the quarterly slide deck and start leading like it matters. No fluff. Just facts, frameworks, and a little fire. Guest: Barry Litwin—CEO of Test Equity and the former CEO of Global Industrial, Adorama, and Party City.