Often as marketers, we come unprepared to the table when it comes to getting the budgets we need and the recognition we want. Not only do we feel unappreciated, but we also fight with the sales team over attribution and impact. In this episode, we take a hard look in the mirror and acknowledge that this is mostly our undoing. But don’t despair. We are going to talk No Bull about what we are good at and how to do a better job of persuading the executive team on the importance and revenue generating power of marketing. In the end, you’ll know what success looks like and how to build a business case that the boss will green light – every time. Guest: Cyndi Greenglass, President Livingston Strategies, Adj. Instructor at West Virginia University, Board Member, Cand o-host of "Marketing Horizons" and "Marketing Legends" podcasts