Marketers love to talk about AI, but let’s be honest: most of us are still treating it like Clippy 2.0. Helpful? Sure. Revolutionary? Not even close. In this episode of B2B No Bull, Liz and Mark pull in Scot Wingo — serial ecommerce troublemaker, ChannelAdvisor co-founder, and founder of ReFiBuy — to explain why the real story isn’t today’s chatbots, but a new era of “agentic AI.” Agentic AI isn’t about automating copywriting or customer service replies. It’s about giving AI the ability to act — to plan, execute, and adapt with minimal human oversight. Scot lays out why this shift is bigger than marketers realize, and how brands and retailers that embrace it now will gain an edge. Agentic Commerce Basics for B2B Retailers, Resellers, Distributors and Manufacturers Slides Guest: Scot Wingo, serial entrepreneur, Co-Founder of Channel Advisor, and CEO of ReFiBuy