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Conversations about marketing communications for B2B marketers.
From Mad Men to Modern Men: Rescuing B2B from the Dustbin of Marketing History
B2B No Bull
30 minutes 40 seconds
1 month ago
From Mad Men to Modern Men: Rescuing B2B from the Dustbin of Marketing History
Is your B2B marketing strategy stuck somewhere between a fax machine and a flip phone? Join us as Mark A. Pickett, certified slayer of stale strategies—calls time on outdated tactics. He dives into what it really takes to drag multi-generational companies into the marketing present (and even future), where brand matters, customer experience rules, and “we’ve always done it this way” gets left in the shredder. This one’s not just a wake-up call—it’s a marketing intervention.
Guest: Mark A. Pickett—B2B marketing executive, Co-Founder of The Black Phoenix
B2B No Bull
Conversations about marketing communications for B2B marketers.
