The Power of Human-Centric B2B Marketing Strategies

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B2B Marketing: Tomorrow's Best Practices... Today

Leadtail

52 episodes

2 days ago

There’s a dirty little secret in B2B Marketing: You can’t just win on Best Practices Alone. Join us as we interview the best and brightest in B2B marketing. Topics range from content marketing, brand marketing, AI's impact on the industry, and much, much more. New episodes every month!

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Marketing

Business

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The Power of Human-Centric B2B Marketing Strategies | Mariana Cogan

B2B Marketing: Tomorrow's Best Practices... Today

22 minutes 58 seconds

2 years ago

The Power of Human-Centric B2B Marketing Strategies | Mariana Cogan

Discover the transformative power of human-centric marketing strategies in the B2B world as we chat with Mariana Cogan. Drawing on her diverse experiences, including a multicultural background from Mexico to Japan, Mariana emphasizes the need to treat B2B customers as human beings. Explore the ways to personalize marketing initiatives and leverage technology to enhance human connections and learn how Mariana is bridging the gap between technical products and personal connections in B2B marketing. ____ CONNECT with us at: Website: https://leadtail.com/ Leadtail TV: https://www.leadtailtv.com/ LinkedIn: https://www.linkedin.com/company/lead... Twitter: https://twitter.com/leadtail Facebook: https://www.facebook.com/Leadtail/ Instagram: https://www.instagram.com/leadtail/ ____ 00:00 Introductions