In this episode of Tomorrow's Best Practices, host Clark Newby sits down with Doug Bell, Partner and CMO at Chief Outsiders and co-host of Cannonball GTM. Doug, a seasoned CMO with extensive experience in SaaS go-to-market strategies, shares his insights on navigating the current landscape of marketing. Discover how macroeconomic shifts, the rise of AI tools, and a focus on "existential data points" are reshaping outbound and inbound marketing motions. Doug reveals how to leverage publicly available data, AI, and "vibe coding" to create highly targeted, permissionless value propositions that cut through the noise. Learn why traditional ABM is evolving, how SEO is transitioning to Geo (Generative Engine Optimization), and the critical role social media now plays in capturing buyer attention. -----CONNECT with us at:Website: https://leadtail.com/Leadtail TV: https://www.leadtailtv.com/LinkedIn: https://www.linkedin.com/company/lead...Twitter: https://twitter.com/leadtailFacebook: https://www.facebook.com/Leadtail/Instagram: https://www.instagram.com/leadtail/----0:00 Introduction: Doug Bell, CMO at Chief Outsiders1:24 Current Market Focus: AI, Tariffs & SaaS Marketing3:33 The Existential Data Point: Driving Business Growth4:37 Vibe Coding & Permissionless Value Propositions7:26 Beyond Traditional Marketing Messages9:31 The Marketing Skill Gap & Data Manipulation14:48 Inbound Evolution: From SEO to Geo19:36 The Rise of Generative Engine Optimization (GEO)23:56 The Accelerating Shift to AI for Business Research27:49 Career Advice for Marketers: Curiosity, Data & Playbook Shaking#b2bmarketing #b2b