Human-Centered Marketing in the Age of AI

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B2B Marketing: Tomorrow's Best Practices... Today

Leadtail

52 episodes

1 day ago

There’s a dirty little secret in B2B Marketing: You can’t just win on Best Practices Alone. Join us as we interview the best and brightest in B2B marketing. Topics range from content marketing, brand marketing, AI's impact on the industry, and much, much more. New episodes every month!

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Marketing

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Human-Centered Marketing in the Age of AI

B2B Marketing: Tomorrow's Best Practices... Today

32 minutes 5 seconds

3 weeks ago

Human-Centered Marketing in the Age of AI

Join Clark Newby and Ashley Faus (Head of Lifecycle Marketing at Atlassian and author of Human Centered Marketing) as they walk through how to bring the human back into marketing — even amid AI, metrics, and tech tools.In this episode, Ashley shares her journey from musical theater to marketing, the core principles behind her new book, and how she balances human connection with data and AI. You’ll hear:- Why trust is the cornerstone of human-centered marketing- How to bring your full self into your work and make real connections- The three overlapping disciplines marketing teams need to master- Where AI fits — as thought partner, not replacement- Advice for building teams and careers in the AI era- An analogy about puzzles and how it applies to marketing rolesIf you want to create marketing that resonates, not just performs, this conversation will offer both inspiration and practical steps.🔗 Grab her book: Human Centered Marketing: How to Connect with Audiences in the Age of AI https://www.amazon.com/Human-Centered-Marketing-How-Connect-Audiences/dp/1398619388-----CONNECT with us at:Website: https://leadtail.com/Leadtail TV: https://www.leadtailtv.com/LinkedIn: https://www.linkedin.com/company/lead...Twitter: https://twitter.com/leadtailFacebook: https://www.facebook.com/Leadtail/Instagram: https://www.instagram.com/leadtail/----0:00 – The Tools Change, but Humans Don’t0:25 – Introducing Human-Centered Marketing1:40 – How a Theater Background Shaped a Marketing Career3:20 – Serving Audiences Before Selling to Them5:00 – Bringing Your Whole Self to Work7:15 – The Fitness Analogy for Understanding Customers9:00 – Why Human Connection Builds Better Teams and Brands10:45 – Rethinking the Funnel: From Linear to Playground15:20 – Thought Leadership, Content, and Social Media in Balance17:40 – Using AI as a Thought Partner, Not a Replacement22:45 – Preparing Teams for the AI Future24:15 – The Puzzle Analogy: Why Strategy Requires Experience27:40 – Human Creativity, Curiosity, and the Future of Marketing30:50 – Final Thoughts and Recommended Reads#b2bmarketing #b2b