B2B Marketing Shepherd Podcast:
Welcome to Decoding B2B Marketing— where bold voices meet real stories.
Host Rajesh Kumar sits down with bold thinkers, creative strategists, and marketing leaders who are reshaping how brands and demand are built, nurtured, and scaled…with experts on ABM, PR , Thought Leadership , product marketing and more
Each episode unpacks real-world tactics, campaign pivots, and audience-first insights that go beyond the buzzwords.
Subscribe for weekly drops, cinematic conversations, and practical takeaways that help you lead with clarity in the B2B world.
Rajesh consults start-ups and social organisations as a Fractional CMO and strategic advisor. For over three decades, he has led marketing, sales, operations & strategy across enterprise, SMB, and consumer markets at global firms including SAP, Microsoft, UiPath, Perfetti, Pernod Ricard & HCL.
He is a hobby cook (https://www.instagram.com/homechef.on.weekend/), traveller , Art & fitness enthusiast
B2B Marketing Shepherd Podcast:
Welcome to Decoding B2B Marketing— where bold voices meet real stories.
Host Rajesh Kumar sits down with bold thinkers, creative strategists, and marketing leaders who are reshaping how brands and demand are built, nurtured, and scaled…with experts on ABM, PR , Thought Leadership , product marketing and more
Each episode unpacks real-world tactics, campaign pivots, and audience-first insights that go beyond the buzzwords.
Subscribe for weekly drops, cinematic conversations, and practical takeaways that help you lead with clarity in the B2B world.
Rajesh consults start-ups and social organisations as a Fractional CMO and strategic advisor. For over three decades, he has led marketing, sales, operations & strategy across enterprise, SMB, and consumer markets at global firms including SAP, Microsoft, UiPath, Perfetti, Pernod Ricard & HCL.
He is a hobby cook (https://www.instagram.com/homechef.on.weekend/), traveller , Art & fitness enthusiast
In this episode of Decoding B2B Marketing, host Rajesh Kumar (https://www.linkedin.com/in/rajeshkjindal/) speaks with Praval Singh (https://www.linkedin.com/in/praval/).
Praval has been with Zoho for over 14 years and is currently the VP of Marketing and Customer Experience. He and his team drive all brand-led initiatives at Zoho, across brand marketing, PR, event experiences, etc.
Before joining Zoho, Praval co-founded a digital agency in 2008 that helped brands like Samsung, Maruti, Aircel, Micromax, NIIT, and others in India with social and digital outreach, product launch campaigns, and web development. Over the last 18 years—between his agency days and his time with Zoho—Praval has built marketing and communications teams, launched products, led workshops, and fostered critical partnerships.
When not thinking or talking about B2B/SaaS marketing at an airport, hotel, or a Zoho office, he’s likely at his home—brewing some good coffee or wearing an apron and cooking up a storm! You can connect with him on X/Twitter @Praval or look him up on Linkedin.
Tune in for a masterclass in product marketing
Chapters:
00:00 Introduction
02:55 Journey into B2B Marketing
04:51 For the Love of Coffee
07:40 Role of Product Marketing
12:35 Business Case for a New Product
15:17 Getting to Product Market Fit
18:53 Co-creating with Customers
21:46 Go-to-Market Rollout Rhythm
26:24 New Category Creation
28:28 When Does Product Led Growth (PLG) Work?
32:22 Managing the Product Life Cycle
36:02 Advice, Tips & Hacks
38:40 From India for the World
