B2B Marketing Shepherd Podcast:
Welcome to Decoding B2B Marketing— where bold voices meet real stories.
Host Rajesh Kumar sits down with bold thinkers, creative strategists, and marketing leaders who are reshaping how brands and demand are built, nurtured, and scaled…with experts on ABM, PR , Thought Leadership , product marketing and more
Each episode unpacks real-world tactics, campaign pivots, and audience-first insights that go beyond the buzzwords.
Subscribe for weekly drops, cinematic conversations, and practical takeaways that help you lead with clarity in the B2B world.
Rajesh consults start-ups and social organisations as a Fractional CMO and strategic advisor. For over three decades, he has led marketing, sales, operations & strategy across enterprise, SMB, and consumer markets at global firms including SAP, Microsoft, UiPath, Perfetti, Pernod Ricard & HCL.
He is a hobby cook (https://www.instagram.com/homechef.on.weekend/), traveller , Art & fitness enthusiast
B2B Marketing Shepherd Podcast:
Welcome to Decoding B2B Marketing— where bold voices meet real stories.
Host Rajesh Kumar sits down with bold thinkers, creative strategists, and marketing leaders who are reshaping how brands and demand are built, nurtured, and scaled…with experts on ABM, PR , Thought Leadership , product marketing and more
Each episode unpacks real-world tactics, campaign pivots, and audience-first insights that go beyond the buzzwords.
Subscribe for weekly drops, cinematic conversations, and practical takeaways that help you lead with clarity in the B2B world.
Rajesh consults start-ups and social organisations as a Fractional CMO and strategic advisor. For over three decades, he has led marketing, sales, operations & strategy across enterprise, SMB, and consumer markets at global firms including SAP, Microsoft, UiPath, Perfetti, Pernod Ricard & HCL.
He is a hobby cook (https://www.instagram.com/homechef.on.weekend/), traveller , Art & fitness enthusiast
Join Rajesh Kumar (https://www.linkedin.com/in/rajeshkjindal/) in the first episode of "Decoding B2B Marketing" as he sits down with Udit Agarwal (https://www.linkedin.com/in/uditagarwal/). He is the Vice President and Head of Global Marketing at Exotel, a Bangalore-based full-stack customer engagement platform, an industry veteran who brings over two decades of experience in B2B marketing. With a proven track record of building successful brands and executing effective marketing strategies, Udit has spearheaded successful campaigns for UiPath, Adobe, SAP, and other leading organizations. At Exotel, Udit is responsible for driving the company's marketing efforts and building brand awareness. He is known for his strategic thinking, innovative mindset, and ability to inspire his team to deliver exceptional results.
Learn how the shift from traditional lead generation to a holistic revenue marketing strategy is changing the game. Discover the power of aligning marketing with business goals, using AI, building trust, and measuring capital efficiency. Perfect for marketers, startup founders, and business leaders aiming to transform their approach to demand generation in the SaaS and tech space.
Links Mentioned:
Zoho Advert: https://www.youtube.com/watch?v=4ivmul54L-w
Key Terms Explained:
SDR : Sales Development Representative
ICP : Ideal Customer Profile
Listen on Other Platforms:
Spotify: https://open.spotify.com/show/1Iv2kKO03McxaXxxo5fcN5
Amazon Music: https://music.amazon.com/podcasts/1999ec3a-9027-4cc8-b155-65d127029d21
Youtube: https://www.youtube.com/@B2BMarketingShepherd
Chapters:
3:18: Journey into B2B Marketing
6:15 : Truth About Leads in B2B
15:35 : Real Experience from the Trenches
31:55 : Marketing in the Subscription Economy
37:05 : AI & Martech in Demand
41:05 : Tip, Advice and Hacks
#B2BMarketing #SaaSMarketing #RevenueMarketing #DigitalMarketing #DemandGeneration #MarketingStrategy #AIinMarketing #MarketingLeadership
