In this episode of The B2B Marketing Podcast, David Rowlands sits down with Tom Setter, Strategy Partner at Dentsu B2B, to unpack the latest Superpowers Index, Dentsu B2B’s global study of over 16,000 B2B buyers and 35,000 buying experiences.
The report reveals the 30 decision drivers shaping B2B purchasing right now, highlighting the trends, shifts, and constants in what matters most to buyers. Tom sheds light on the biggest drivers, what’s changed (and not changed) year-on-year, and what B2B marketers can do right now to make 2026 their most commercially impactful year to date.
You can download the full report here: https://www.dentsu.com/uk/en/solutions/b2b/superpowers?utm_source=dentsu+b2b&utm_medium=b2b+marketing&utm_content=superpowers+b2b+report
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In this episode of The B2B Marketing Podcast, David Rowlands sits down with Tom Setter, Strategy Partner at Dentsu B2B, to unpack the latest Superpowers Index, Dentsu B2B’s global study of over 16,000 B2B buyers and 35,000 buying experiences.
The report reveals the 30 decision drivers shaping B2B purchasing right now, highlighting the trends, shifts, and constants in what matters most to buyers. Tom sheds light on the biggest drivers, what’s changed (and not changed) year-on-year, and what B2B marketers can do right now to make 2026 their most commercially impactful year to date.
You can download the full report here: https://www.dentsu.com/uk/en/solutions/b2b/superpowers?utm_source=dentsu+b2b&utm_medium=b2b+marketing&utm_content=superpowers+b2b+report
Episode 188: Is B2B the new frontline of FMCG brand growth?
B2B Marketing Podcast
30 minutes 22 seconds
7 months ago
Episode 188: Is B2B the new frontline of FMCG brand growth?
In this week’s episode of the podcast, Kavita Singh, Senior Content Editor, B2B Marketing spoke to Omne about fast-moving consumer goods (FMCGs) from a B2B perspective. Joining her was Anna Massey, Strategy Director, Omne and Scott Sinfield, Creative Strategist, Omne who both discussed how and why B2B has made its way into big FMCGs.
They also talk about how brand loyalty differs from B2B vs B2C, why the FMCG space is getting smarter in terms of being data-driven, as well as the strategic changes brands need to consider. Plus, if you want to find out what’s next for big FMCGs, we recommend staying tuned until the very end.
Want to check out previous episodes with Omne? Check out these links below:
https://www.b2bmarketing.net/podcasts/omne-agency/
https://www.b2bmarketing.net/podcasts/how-to-create-an-award-winning-purpose-led-marketing-campaign/
B2B Marketing Podcast
In this episode of The B2B Marketing Podcast, David Rowlands sits down with Tom Setter, Strategy Partner at Dentsu B2B, to unpack the latest Superpowers Index, Dentsu B2B’s global study of over 16,000 B2B buyers and 35,000 buying experiences.
The report reveals the 30 decision drivers shaping B2B purchasing right now, highlighting the trends, shifts, and constants in what matters most to buyers. Tom sheds light on the biggest drivers, what’s changed (and not changed) year-on-year, and what B2B marketers can do right now to make 2026 their most commercially impactful year to date.
You can download the full report here: https://www.dentsu.com/uk/en/solutions/b2b/superpowers?utm_source=dentsu+b2b&utm_medium=b2b+marketing&utm_content=superpowers+b2b+report
