All content for B2B Marketing Pint is the property of Brendan Ziolo & Brian O'Grady and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
ποΈSales Therapy: Fixing the Founder-to-Funnel Gap
B2B Marketing Pint
40 minutes
2 months ago
ποΈSales Therapy: Fixing the Founder-to-Funnel Gap
πIs your founder-led sales approach hitting a wall? You're not alone. In this episode of B2B Marketing Pint, Brian and Brendan sit down with Craig Hewardβfounder of the Sales Mentor Collectiveβto explore the often messy transition from founder-led sales to a scalable, repeatable revenue engine.
Expect candid conversation (and a few cold ones) as we unpack:
* Why most founders wait too long to hire real sales help
* How to spot whether you need a hunter, closer, or something in between
* What you must write down before scaling sales (spoiler: it's more than you think)
* How to stop the finger-pointing between marketing and sales
* Plus, Craig's take on the biggest myth about salespeople
Grab a pint and join us for some revenue therapy. Because scaling sales isn't magicβit's process, patience, and a pint of honesty.
